LG electronics started to promote its products trough blogsphere. Back then it was something that no other company like that did. At the start people were confused and maybe even did not take it very well, there was not much feedback. When the time passed and people understood that LG blog is the place where they can write their problems with their LG phone or whatever LG product they had, and they actually did get help. Even negative feedback was welcome and LG empolyees helped their customers in any way they could. The company became very popular due to the fact that they created an easy-to-use blogsphere for its customers. It was the place not only to promote their products, but where people could chat about their LG products, or even compare LG products with some other electonic company.
Also their Facebook page is very friendly and human. They have posts every day, some days even many, their page is very up-to-date (with the lates information) and the good social media communication shows out - they have 76249 fans, and that's only on the LG Electronicks UK Facebook page. They also have a Twitter account, but they give Twitter information also in Facebook, in case, some of their "fans" don't have Twitter account. There are 6233 Twitter followers and their blog posts also go through Twitter.
I think LG knows how to use social media properly, they have all the social media sites connected, that all the information gets through to all the people who want to have it. The communication skills are very well used, informal and the same level as it's customer/follower, giving out the lates information in the same time not seeming pushy. There are companys, who should take LG as an example how to use social media.
LG Life's Good
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